Mousse: More well known amongst those of us who are familiar with the 80’s, Big Curly Hair!Mousse applies a mild level of hold to hair and can be used to tame and style.

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Wax: Has one of the strongest holds on hair and can be used to craft and style your locks into precise shapes. Good for summer styles that will last under conditions of high heat and humidity.

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Gel: The styling hero of the 90’s, gel offers high shine and hold for that slick wet look. Apply to wet hair and allow to dry for a rigid finish.

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Pomade: Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked back looks or for control in any hair type. Try American Crew’s Heavy Hold Pomade for a powerful hold with high shine.

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Clay: For messy or structured dry looks, a strong hold with a matte finish. Clay should thicken and texturise hair while not drying out or flaking. A style created with good clay will be re-stylable without wetting the hair. Cement Clay by Layrite Deluxe is a water-based styling clay that delivers a clean matte finish that lasts all day.

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Fibre: Helps to thicken and texturise hair while increasing the fullness of a look. Can provide a strong, pliable hold that works well in shorter hair and offers the low shine of a matte finish.

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Powder: Boost Powder by American Crew is an anti-gravity volume powder with a matte finish, use to add grit for dramatic gravity-defying textures.  Layer with virtually any other American Crew styling product to build on your look.

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Hair Spray: Not a good idea to spray your hair and then try to style, best applied for that extra hold after you have already styled with your other products. Craft your look and then spray to set your style.

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Moustache Wax: You guessed it, soft pliable wax for shaping moustaches. Proraso Moustache Wax is super light with the scent of cedar wood and eastern spice.

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Beard Oil: Used to tame, smooth and protect. The oil will help the beard follicles to lay flat against the face and prevent fuzziness. Rub through a damp beard from root to end as part of your morning routine.

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