THE WORLD'S BEST SHAVE
September 22, 2019
We stock an extensive range of men’s grooming products and cater to all of your varying needs. When it comes to barbershop brands, only the best grace our shelves. We provide the very latest and their contemporary offerings as well as timeless and traditional classics. Amongst the brands there are none that carry quite the same influence, history and story as Proraso.
The brand was first founded as a cosmetics company in 1908 and it wasn’t until many years later that the shift into shaving products would thrust the brand into barbershops and homes all around the globe. It was this new direction that helped the Proraso brand grow into the men’s grooming empire that it is today.
It all started in a small Florentine laboratory in Italy, the year is 1948. It was a time of innovation and change and they were experimenting with formulas and products and were laying the foundation of a small business that they envisaged to grow. It was in this same year that they released the first Pre and After Shave Cream, it was quickly embraced by Italian barbers and then by an ever-growing number of home shavers, the way of shaving had changed forever.
This first line of shaving products from Proraso is still their staple today and it has a unique Australian connection in that its central ingredient is eucalyptus oil. The same stuff that keeps koalas so cool and cruisy all summer is what gives the primary line of products their refreshing and protective characteristics.
Proraso have expanded their offerings to include specialist lines that meet the needs of different skin types and various facial characteristics such as those with coarser beards. On top of this they have more recently launched their Single Blade range of barbershop exclusive products. There are three fragrances in Wood and Spice, Azur Lime and Cypress & Vetyver, each includes a shaving cream, after shave balm, cologne, beard wash, beard balm and beard oil.
Founder of Proraso Piero Martelli and later his son Ludovico built their brand off the principles of creating professional, quality products that deliver a pleasurable and impeccable shave in both the barbershop and at home. Their products are based on natural and trusted ingredients have stood the test of time, defied passing trends and are always winning over new admirers. Ask the staff in store to purchase from this exclusive product range or sit back and enjoy our in-store services knowing that you are in good hands that are using the world’s best brands.