UPPERCUT DELUXE - AN AUSTRALIAN SUCCESS STORY
February 15, 2020
When styling in the barbershop we use products from a wide range of brands, one of our outright favourites and ’go to’ ranges is that of Uppercut Deluxe. We are big fans and we believe that they have shown a commitment to creating the highest quality products while remaining competitively priced. The stuff even smells delicious, like ya’d rather eat it then put it in your hair. The Matte Pomade has got to be one of the most versatile styling products in the market, we use it day in and day out, all day.
Childhood friends Luke Newman and Steve Purcell are the creative brains behind the outfit.
They share a passion for barbering and also a love of surf & skate.
The style and culture that’s associated with the surf/skate scene really shines through in the brand and this gives it some autonomy and separation in the marketplace.
The namesake of the brand stems from Newman’s Grandfather Willy OShea. He was an old boxer in the Jimmy Sharman boxing troupe that toured rural Australia during the years of the great depression. Willy’s nickname ‘Uppercut’ makes for a fitting brand name and his life story echo’s through in the brands motto ”A hard beginning maketh a good ending”.
You can find Uppercut Deluxe in barbershops all around the globe, it’s a real Australian success story and we are very proud to be a stockist of this home grown hero. Let’s take a look at the products in the Styling Range and break down the unique qualities that each of these offers.
Light Hold, Natural Finish
Water based and is perfect for loose, textured styles where a natural finish is desired.
Super Strong, High Shine
Water based, has a high shine, offers a strong hold without stiffness and is perfect for medium length styles like pompadours, side parts and slick backs.
Medium Hold, Matte Finish
Water based, provides a natural matte look with no shine and will achieve a diverse range of both classic and modern styles.
Pliable Paste, Natural Finish
Water based with a firm hold and low shine, perfect for adding volume and lift to all short to medium length styles.
Strong Hold, Matte Finish
Oil based, has low shine and offers a strong but rewardable hold, perfect for textured styles and difficult to control hair.
Brutal Hold, Long Lasting
is wax based, offers a heavy and strong hold and is perfect for all styles that need hardcore control.
Volume & Texture, Natural Finish
Quickly becoming our favourite for modern textured styles, it is perfect for crops or messy quiffs and excels in thinner or fine hair.
That’s a list that will help you go the distance and give you that knockout look! Find the range on the products shelves in store or ask the staff for further assistance.