Barbershop Blog


September 13, 2019

The American Crew Brand has long been redefining what it means to be a well groomed man. They have been at the forefront of the mens grooming scene for 25 years. Their offerings span six collections as well as offering grooming tips and tricks designed to help you take your look to the next level. Their online spread also includes a helpful collection of how-to videos.
American Crew Products on the shelf in the barbershop

Let’s take a look at some of the products that have taken them to the top of the men’s hair styling scene and made them one of the most trusted brands by stylist in our barbershops and around the world.


The styling range is categorised by the strength of the various products hold on the hair with firm, medium or light hold. The Firm Hold Styling Gel or Heavy Hold Pomade offer the maximum hold for the most demanding of situations and both provide a very high shine. In the medium hold range we are quite spoilt for choice, our stylists often choose to work with the texturising formula of the Matte Clay, which is ideal for creating a wide range of looks on medium to short hair. The Boost Powder is quickly becoming a favourite for creating extra hair lift and thickness, it can also be layered with other products to perfect the look.

Hair & Body

Here you will find shampoo and conditioner treatments formulated specifically for men. The Hair Recovery + Thickening Shampoo is a popular selection for those with thinning hair as it helps to prolong hair life and thickens by retaining water in the hair. The 3-IN-1 is every mans dream treatment with a shampoo, conditioner, and body wash all blended into one easy application.

Shave & Beard

The Precision Shave Gel is a great alternative to foam or cream for those with thin to normal beard types. It enables a fast and accurate shave with properties that soothe the skin and alleviate irritation during shaving. Beard Serum is a lightweight and fast-absorbing formula, it contains Argan Oil that nourishes and provides an evidently healthy appearance. Our stylists often use Beard Balm as a finishing product to help tame, condition and add shine to a freshly trimmed beard.


The options here are truely masculine and all offer a degree of intrigue and allure. Nine Fragrance is said to have been developed and tested to be liked by 9 out of 10 women, one of our young regulars claims the success rate to be closer to 10 out of 10.

Grooming Tools

The All-Purpose Cutting Comb and Barber Comb are both pro tools that the team use when crafting and styling. The Paddle Brush is also a classic, it straitens and smoothes while massaging the scalp, working through the hair with a blow dryer achieves maximum natural shine.

Gift Sets

There are several here to choose between and each will make the perfect gift for any man. The travel grooming kit has all the essential grooming products for a man on the go. It contains the super convenient 3-In-1, Forming Cream, Firm Hold Styling Gel and a Moisturising Shave Cream. The popularity of American Crew’s Fibre makes the Fibre Gift Set a big seller in store, it includes the 3-IN-1 with an 85g puck of fibre and comes boxed ready to gift or wrap.

The perfect time to try from the range of American Crew specialty products is right now as we are currently offering a 20% saving off all American Crew products when you pay for a full price hair cut or beard treatment. Ask in store for more info, no bookings required, walk in seven days a week.